MONTH 01
Make the problem visible
Help prospects recognize manual work, disconnected tools, and missed opportunities.
LinkedIn content operations · 13 weeks
Build trust. Show the workflow.
Start better conversations.
A practical brand-building and lead-generation plan focused on business problems, connected systems, automation, AI workflows, and digital development.
AUTOMATE. INTEGRATE. SCALE.1080 × 1080 visualsMonday · Wednesday · Friday
Planned posts
39
13 weeks · 3 posts per week
Published
0 / 39
Posts marked as published
In progress
0
Drafting, design, or review
Plan completion
0%
The strategy
One clear story across 90 days
Position Techsyte as a smart business systems partner—not simply an AI agency, chatbot provider, or web-development shop.
MONTH 02
Show how systems work
Teach practical workflows and show how Techsyte connects tools and processes.
MONTH 03
Build trust & convert
Address buying concerns, show use cases, and invite qualified conversations.
Core positioning
“Your business doesn’t need more software. It needs better systems.”
Teach first; invite a conversation when it naturally fits.
Weekly publishing rhythm
- Monday — Insight
A recognizable business problem or a strong point of view. - Wednesday — Education
Explain a workflow, decision, or practical way to solve the problem. - Friday — Application
Use case, service fit, process, or conversion-focused invitation.
Plan · write · publish · learn
90-day content calendar
Search posts, update status, set target dates, edit follow-up comments, and copy content when you need it.
Repeatable process
Production and publishing workflow
Use the same quality-minded sequence for every post.
STEP 01
Before design
Confirm the post’s single takeaway, audience pain point, and CTA. Keep the caption and image aligned; don’t paste the full caption onto the graphic.
STEP 02
Design
Create each post at 1080 × 1080 px. Use one headline, one supporting thought, and one visual metaphor. Keep key text inside safe margins.
STEP 03
Review
Check grammar, mobile readability, logo integrity, brand colors, link accuracy, and any claim that implies an unverified result.
STEP 04
Publish & respond
Use the caption as the post copy, add the planned graphic, and respond to relevant comments as a real conversation—not a scripted pitch.
STEP 05
Repurpose & review
Turn strong comments into follow-up posts, FAQs, short articles, or service-page improvements. Revisit high-save posts with a new example.
Monthly measurement
- Relevant profile visits
- Saves, substantive comments, and shares
- Qualified DMs and website clicks
- Discovery calls and leads influenced by LinkedIn
Use these signals to refine topics; do not judge success on impressions alone.
Progress tracking tips
- Set a target date on each post card.
- Move posts through Drafting → Designing → Ready to publish → Published.
- Use the follow-up comment field as an editable prompt for the conversation.
- Export your current progress to a JSON file for backup or transfer.
Consistency & credibility
Brand and copy guardrails
Keep every post specific, useful, and commercially aware.
Visual system
- Canvas: 1080 × 1080 px. Use the finalized Techsyte logo without altering its icon or proportions.
- Colors: #1837CF blue, black, white, and light blue #E8ECFF. Use white/light backgrounds most of the time.
- Typography: Manrope ExtraBold headlines, SemiBold subheads, Regular supporting text.
- Composition: One main message, one supporting line, one clear visual idea, and generous whitespace.
- Avoid: Generic AI imagery, robot heads, decorative gradients, tiny text, crowded service grids, and unsupported performance claims.
Copy and trust
- Do not claim guaranteed savings, revenue increases, response times, or ROI without evidence.
- Do not invent client stories, testimonials, customer logos, case studies, or performance numbers.
- When discussing AI, explain the workflow, boundaries, human handoff, and practical use—not just the technology.
- Use clear, specific language. Avoid “revolutionary solutions,” “unlock your potential,” and “cutting-edge transformation.”
- Use service pages and contact links only after matching URLs are live and checked.
Before it goes live
Final quality checklist
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